With over 175 million monthly users, Pinterest is the place to be in social media. More importantly for business owners, it is the place to be for businesses. From Buzzfeed to Build-a-Bear companies are jumping on the Pinterest bandwagon, and with good reason. A whopping 87% of Pinterest users have made a purchase because of something they saw on Pinterest. (That’s over 152 million monthly!)
Dominating Social Media for Sales
Besides being a top social media platform, Pinterest ranks by far the top social media platform for sales. According to a study by Kleiner Perkins, Pinterest received 55% of the vote when it comes to what social media platform people are using to research purchases. The number two choice, Facebook, came in with a paltry 13% of the vote.
These statistics are why every major brand and even the not so major brands are scrambling to grow their Pinterest reach. That’s where I come in.
Creating a Killer Pinterest Strategy
Creating a great Pinterest strategy is more than just signing up and throwing up some random images. Without a strategic plan, great images and a professional profile, you are wasting your time and money. I help my clients devise a strategic plan to get their products in front of the people who are most likely to identify with them.
If you are a health coach, putting your pins on a board for desserts is not going to get you very far. My job is to find the right places to put your content and help you design the best profile you can to reach your audience.
It Starts with The Profile
Your Pinterest profile is your homepage. It is what people will see when they try and decide what you and your business is all about and if they want to follow you. Check out Oprah’s Pinterest page. With over 250k followers Oprah has some serious pinning power. I hear you, it’s Oprah, she dominates everything. How about Living Well Spending Less by Ruth Soukup. This page also has 250k followers. If you were to talk to Ruth about how she grew her business from a little mommy blog to a 7-figure powerhouse, the answer would be Pinterest.
If you study these two profiles, you will find some common ground, some things that the VA’s of these two incredibly successful women have leveraged to help their businesses become more successful.
Pinterest doesn’t give you much space to describe you or your business, so you must make that space count. Notice both description paragraphs are friendly and packed with keywords all about what types of things you will find on their boards. These descriptions are an invitation to come into their world and have a look around.
Friendly, on brand, photos appear in both Oprah and Ruth’s profile. They are clean images that say, “hey I am just like you, only just a little bit more interesting.” The photos draw you in and make you want to know more about the person behind the board.
The Board Covers
Notice the large image on each of their boards. Those didn’t happen by accident, they are designed covers just for their Pinterest profile. These pictures are designed to have the most appeal to their audience. Both Ruth and Oprah have crisp, clean photos that make their Pinterest world look amazing.
The Pinterest board is how you save and catalog ideas and articles. A good VA will create boards relevant to your audience so they can’t resist checking out your stuff. For example, if you are all about dogs, your VA will create boards relevant to that niche. Perhaps a puppy board, a best dog food board, a grooming tips and tricks board and so on. Each board is designed to appeal to your ideal audience.
Another way to promote your business is to team up with like-minded people and share each other’s content. This is what group boards are all about. There are different rules and requirements to joining each board, but a great VA will easily navigate through the red tape and get you onto some great group boards to boost your exposure.
Pinterest is a visual platform. The pins and imagery you use to promote your brand must stand out from the crowd. Pinterest currently has over 50 BILLION pins! If your pin image doesn’t stand out, it’s not going to drive the traffic you are looking for.
Creating top notch pins is one of my favorite things to do for my clients. Pins that are on brand and inviting are my specialty. You can check out my portfolio page to see some of the killer images I have created to make my clients message stand out.
There are a few extra tools I use to help my clients be successful on Pinterest. Each of these tools has their place and can help you optimize your Pinterest strategy.
Tailwind is my go to scheduling tool. Tailwind provides you with ideas on the best times to pin your content according to what has been going on in your profile and your niche. Tailwind is also the only scheduling company that works with the people at Pinterest to help you get the best exposure.
Click here if you want to try Tailwind FREE for a month before you purchase.
Board Booster is also a scheduling tool, but it works a little different than Tailwind. The looping feature on Board Booster allows you to loop pins from one of your boards at certain intervals. While I don’t use this for every client, it does have some great advantages in some niches.
If you would like to read more about Tailwind and BoardBooster to determine which one is right for you, I wrote this blog post so you can learn more and decide for yourself.
Killing it On Pinterest
If you are struggling to figure out this Pinterest thing, it’s time for you to bring in a pro to help you get your Pinterest strategy on point. VA’s like me can help you develop a Pinterest strategy that will have you killing it on Pinterest. Often times my clients are shocked at the amount of traffic and income Pinterest can create for their business.
Don’t miss out on the best social media platform for sales, contact me today!