As we know, video is becoming more and more critical when it comes to implementing a successful marketing strategy. I am a big fan of Pinterest when it comes to driving traffic for my blog. When Pinterest unlocked the ability to publish videos, I knew that this would be a game-changer! In this blog post, I’m going to share with you the best ways to incorporate video into your Pinterest strategy.
Video content oftentimes receives much more engagement than photo or text content on most social media platforms. One reason for this is because many social media platforms are prioritizing this content due to its popularity. Short-form videos also provide more entertainment in a shorter period of time. With platforms like TikTok, which showcase short-form videos that are easy to watch and super engaging, many social media platforms are adopting similar content. It will be very interesting to see how this trend continues moving forward.
How to Incorporate Video Into Your Pinterest Strategy
Video Pins
The first way to incorporate video content into your Pinterest strategy is through the use of video pins. The process for creating a video pin is similar to creating an image pin. Instead of uploading a photo, upload a video. You also have the opportunity to upload a custom video pin thumbnail image, which I would absolutely do. Most of the default pre-selected thumbnails that are displayed aren’t very good. Customizing a thumbnail for your video is another opportunity to catch the attention of your target audience.
Idea Pins
I’m a big fan of idea pins. Something about the process of creating a video pin is a breath of fresh air when compared to the typical Pinterest pin creation process. Creating an idea pin is very simple and you can also save drafts and come back to them in the future!
As soon as you click on create a video pin in the top left-hand corner of your Pinterest homepage, you will be presented with this page!
The next step is to add in multiple photos and videos!
As soon as you’ve selected the photos and videos that you would like to include in your idea pin, you will need to add your title, select a Pinterest board, and also add in some tagged topics.
Video Ads
You already know there are lots of reasons you should be using Pinterest ads as part of your marketing kit. Another way to incorporate video into your Pinterest strategy is through the use of video ads. Simply select Ads at the top of your Pinterest homepage, Create Ad, and then you are well on your way. The primary difference between a photo and a video ad is simply uploading a video instead of a photo.
Video Content Ideas
Now that we’ve discussed the logistical steps when it comes to incorporating video into your Pinterest strategy, let’s review some creative content options. This is really the content that you will be including in your videos.
Since Pinterest operates largely as a search engine, one of the best ways to incorporate videos into your Pinterest strategy is by creating an educational video – think tutorials, hacks, and demos. This type of content is going to be extremely useful on Pinterest because users are constantly looking for ideas! This type of content also works for almost every niche.
Another way to incorporate video into your Pinterest strategy is with product reviews. I can’t help but get sucked into these types of Pinterest video pins. Utilizing video pins is also an excellent way to stand out among other pins.
One fun way to demonstrate a scenario or to get a point across is through the use of skits. You could play out a question and answer session between you and a hypothetical client. You could also use this as an opportunity to do an FAQ for potential clients.
We absolutely cannot ignore the fact that Pinterest is the best place to demonstrate creative ideas and DIY inspiration! If this is your niche – please use Pinterest videos to your advantage! As mentioned earlier, users are constantly looking for ideas. You could do demos, showcase your crafting/DIY process and even provide a behind-the-scenes look at creating a product or performing a service.
Video Is Here to Stay
In summary, videos are an amazing feature on Pinterest that I think we should all be utilizing. Short-form video content is here to stay, and if you are creating this content for other platforms, why not utilize it on Pinterest as well, right? It’s one of my favorite ways to repurpose your content!
I’m curious about your thoughts – what ideas do you have that I missed? Are you currently using videos on Pinterest, and if so, what have been your results? I’d love to hear more in the comments below!
This post was written by Morgan Goettge of MorganKG. She creates content to help entrepreneurs easily create effective video content to help them meet their business goals. You can visit her website for tips and coaching on using video in your business.
