It’s December, and you know what that means. You’re probably inundated with pop-up Facebook challenge groups and encouraging e-mails promising you the secret for planning your best year ever in 2021. Maybe I am a little late on that, but I plan to block off the last two weeks of the year from client and discovery calls for my 2021 planning and will fine-tune them. #kidsonvacation Just in case you have already cracked the spine on your new 2021 planner, I wanted to share my best resources for planning your content right now. With a little help from Pinterest, of course!
My Best Resources for Planning Content:
1. Work Smarter, Not Harder –
One of the best resources for planning your content is a lot closer than you think – it’s already in your queue! I love to look through my best-performing content or the content I know is leading to my best offers and find ways to repurpose it. Why create content from scratch when you might have already done a Facebook Live about it? Run it through a transcription service like Temi or Rev and clean it up to make it a blog post with a link back to your Facebook Live.
I like to do is look at my schedule and see where I am going to be super busy, or just away from my office in general. This might be vacation times or retreats or planning my presentations for summits. This way, I know I don’t have to be dedicating a lot of extra energy to creating brand-new content.
Check out my post, 10 Ways You Can Repurpose Your Content for additional tips from me and some of the best experts in the industry!
2. Find Out What’s Trending –
One of my favorite tools Pinterest introduced this year was Pinterest Trends.
You can read all the details in my blog post, 4 Tips to Use Pinterest Trends, 4 Tips to Use Pinterest Trends, to find out exactly how this works and how to use it as one of your resources for planning.
In a nutshell, you can see when your content is trending on Pinterest and what keywords are most searched upon. It may seem early to you, but you need to pin your content at least 30-45 days ahead of an event, holiday, etc. The good news is you can repurpose your content on Facebook, Instagram, or Linkedin when it’s actually happening, so Pinterest forces you to plan ahead. (I know I struggle with this too!) But thank you, Pinterest!
3. Fill In Some Details –
Now that you have some basics sketched out in your planner, like when you are going to be leaning into repurposed content and when you will be pinning content around trends, you can start to create your content calendar using Pinterest.
Yes, we are doing research here, but it’s worth it! Take some time to review your analytics, and also check out some popular sites to see what your audience may be asking to know more about. Remember, one of the best resources for planning is listening and then taking that information and providing value.
4. What’s Missing? –
Every year Pinterest releases a planner with statistics on their users and what is most popular each month. I love to use this to help me come up with the top blog topics that will go well with your Pinterest and content marketing strategy. You can get the 2021 US Pinterest Planner right here.
It doesn’t get any easier than Pinterest telling you when to pin and what to plan (check out pages 12 & 13). Save it to refer to when you are planning content.
And just in case you still haven’t pinned anything for this month, here’s what you should be pinning and planning for December. It’s not too early to start looking ahead to the Superbowl and Spring Fashion (yes, really!)
Sometimes the Best Resources for Planning is Knowledge
Don’t overlook Pinterest as one of the best resources for planning your content. Pinterest can be invaluable when it comes to helping you create and manage your content calendar. Learn how savvy entrepreneurs use it to organize their blog content, plan their posts and promotions, and grow their website traffic and audience with content marketing.
Do you need to sharpen your Pinterest skills? Or have you been using Pinterest but not getting the results you are looking for? Perhaps my course, Pinning Foundations can help.