In my business as a Pinterest Strategist, I exclusively use Tailwind to schedule my client’s pins to Pinterest. Since you may have heard BoardBooster was shut down and has gone out of business since it was not a Pinterest approved partner, you have only a few options left besides Tailwind as a small business owner. You may have heard of Buffer and Hootsuite since they are also commonly used social media schedulers.
Manually pinning everything you want to pin is incredibly time-consuming. You could waste 2 to 3 hours a day just pinning things to your boards. If you are like me, you might find something you like, start to read it, click on a link in that article, then another and by the time you look at the clock again an hour has gone by and you haven’t gotten anything done. Having a Pinterest scheduler eliminates that temptation (at least a little!)
Tailwind allows you to schedule pins on any schedule you choose. You also have the option of letting Tailwind create a schedule for you. Tailwind has billions of data points and you can use all of that data to your advantage by letting Tailwind figure out the best times to pin your content. This platform also has a few extra tools to help with your scheduling.
- Browser extension allows you to schedule pins from any website. It will also allow you to pin to multiple boards or add it to your tailwind tribes.
- Shuffle feature allows you to shuffle where the pins fall on your schedule.
- Lock feature locks in the times a particular pin is scheduled to go out. You can shuffle the rest of your pins without that pin being affected.
- Interval Scheduler allows you to set a specific interval for a pin you post to multiple boards.
Ease of Use
This is one of the biggest factors in deciding which platform is right for you. If you can’t figure out how to use it, it will not be much good to you.
Tailwind is a very straightforward platform. The layout is easy to understand and they have great support if you are having an issue with anything. The times I have used their customer support I went through their chat feature and was very happy with the results.
With Tailwind, you will need to schedule your content each week to keep your calendar full. The browser extension makes this pretty easy to do and depending on the number of pins you pin each day, it should take you between 2-4 hours per week to do your scheduling.
This is always the big question. How much will it cost me to use one of these platforms? The good news is most platforms offer free trials, so if you want to try them out you can do so at no cost. Hootsuite and Buffer both offer a free 30-day trial, but to use Pinterest, you must subscribe to the paid plan starting at $15/month. (otherwise, they both have for life free plans for other social media platforms.
Tailwind offers two separate plans, one for individual users and one for corporate use. The individual “Plus Plan” is $9.99 and what most users will need. With that plan you get:
- Unlimited pinning
- Analytics for engagement with each of your boards
- Pin analysis to see which pins got the most engagement, what time they were pinned and to what board.
- Track individual pins from your website to see how they are performing.
- Analytics on how many followers you are gaining each day.
Click Here to get a month of Tailwind for FREE!
Tailwind has a few extra features that are worth mentioning. These extra features might make your decision a little easier if you are having an issue deciding which one is right for you.
You can’t talk about Tailwind without talking about Tailwind Tribes. Similar to group boards, a tribe is a group collaboration board within the platform. It allows you to schedule content directly from the tribe. You will also get a weekly email detailing how well your pins have performed in the tribes.
Tailwind also has an Instagram scheduler so you can kill two social media birds with one stone. The Instagram scheduler allows you to link to Dropbox or drag and drop uploads so you can style your board to your brand. And you can create hashtag lists to store all the different hashtags you use, so no more copy and paste from a third party. LOVE THIS time saver.
Tailwind has made it even easier to schedule one pin to as many boards as you like via their Board lists. Organize these lists by category ahead of time. When it comes time to pin, just pick the category it fits, and all the related boards to the pin will populate. Truly an awesome shortcut and timesaver.
Tailwind is currently rolling out in the beta mode the Smart Loop feature which was for me, the only reason I would keep BoardBooster. Basically, your pins would repin on autopilot. The new Smart Loop is using analytics to repin your pins on autopilot at an optimum time.
All of these platforms have their place, but if I had to pick one, it would be Tailwind hands down. With unlimited pinning, tribes, and some AMAZING ANALYTICS, it is really hard to beat. Buffer and Hootsuite cannot compare in the analytics, do not have a Smart Loop option, and do not have a tribe feature.
I became an affiliate for Tailwind because I believe it can really help anyone reach their pinning goals. If you are interested in checking out Tailwind, click here to get one month of Tailwind FREE.
Did I overwhelm you? I hope not! But if you know you need to be on Pinterest, but it really isn’t your thing, I can help. Pinterest is my specialty. I can optimize your Pinterest account and get you set up on a schedule in no time. Read how I help my clients dominate Pinterest.